THE CAMPAIGN
THE CAMPAIGN
REGISTRY
Explained
What is 10DLC ?
A SANCTIONED ENVIRONMENT
10 Digit Long Code (10DLC) is the new standard for Application-to-Person (A2P) text messaging utilizing a traditional 10 digit phone number. Although similar to the existing long code, 10DLC is a reliable messaging channel with throughput levels suitable for SMS campaigns and is sanctioned by the mobile operators for A2P messaging.
CAMPAIGN REGISTRY BEST PRACTICES
The Campaign Registry guidelines require Users to follow industry best practices according to the CTIA.
For more information, please see the CTIA Messaging Principles and Best Practices Guide
About The Campaign Registry
The Campaign Registry is the central hub for registering A2P 10DLC messaging campaigns.
TCR™ works with North American mobile operators and companies that are in the messaging business to register Application-to-Person (A2P) text messaging Campaigns. The registry supports a sanctioned A2P 10 Digit Long Code (10DLC) text messaging Campaign ecosystem and provides visibility into the messaging source and content, allowing mobile carriers to provide a more reliable and simple messaging service for Campaign Service Providers (CSPs) and Brands
Who is involved
BRAND
The company or entity the end user believes to be sending the message.
CSP
A CSP (Campaign Service Provider) is the primary user of TCR (The Campaign Registry). A CSP works with multiple Brands to create and launch SMS messaging Campaigns.
DCA
A DCA (Direct Connect Aggregator) is a company that has a direct connection to a Mobile Network Operator (MNO) Gateway and transmits messages on behalf of its customers.
MNO
A MNO (Mobile Network Operator) is the mobile operator who provides connectivity to end users.
Getting Started
JOIN THE
CAMPAIGN REGISTRY
As a Campaign Service Provider (CSP), you can register on our platform and start working in a sanctioned messaging environment through our portal or APIs
REGISTER BRANDS
AND CAMPAIGNS
The registry allows any CSP to register messaging campaigns by declaring “who” is sending the campaign, and “what” messaging is being sent.
GO LIVE
Once the campaign is approved, a CSP works with DCAs to publish the campaign. Brands can now run their campaigns with confidence, knowing that they are using an officially sanctioned product for their messaging termination, 10DLC.
Who is Involved
A CSP (Campaign Service Provider) is the primary user of TCR (The Campaign Registry). A CSP works with multiple Brands to create and launch SMS messaging Campaigns.
A DCA (Direct Connect Aggregator) is a company that has a direct connection to a Mobile Network Operator (MNO) Gateway and transmits messages on behalf of its customers.
A MNO (Mobile Network Operator) is the mobile operator who provides connectivity to end users.
How it works
REGISTER
The CSP registers its brands and campaigns on TCR™ and receives a unique Campaign ID. This operation can be carried out through the CSP Portal or via APIs
What is 10DLC ?
10 Digit Long Code (10DLC) is the new standard for Application-to-Person (A2P) text messaging utilizing a traditional 10 digit phone number. Although similar to the existing long code, 10DLC is a reliable messaging channel with throughput levels suitable for SMS campaigns and is sanctioned by the mobile operators for A2P messaging.
The Campaign Registry guidelines require Users to follow industry best practices according to the CTIA.
For more information, please see the CTIA Messaging Principles and Best Practices Guide.